Originally launched as Assist the Resistance after the 2016 election, Ally has grown into one of the best-known retailers of high-quality feminist and progressive apparel in the country. By shopping with Ally, you're not only bringing awareness to a cause or an idea that's close to your heart — you're helping support national nonprofits with every purchase too. Thanks to supporters like you, Ally has donated tens of thousands of dollars to organizations like the ACLU, National Immigration Law Center, Planned Parenthood Action Fund, Color of Change and many more. While Ally is not an affiliated entity with any other organization, we are proud to be a small, independent business that gives back. Thanks for being an ally!